President Donald Trump said Sunday that the ratings for NBC’s The Apprentice show are down a third from the season before, calling it a “problem” that he wants to get fixed.
Trump, speaking to a group of business leaders in the White House Rose Garden, also said the show is now airing at the same time as his inauguration, making it difficult for people to get to work on Sunday.
“If you watch The Apprentice it’s at 7:30, and it’s an hour and a half and a little over half of the show,” Trump said, according to a clip posted by MSNBC.
“So you’re seeing the ratings drop.
So I want to fix that.
“We have to get the ratings up.” “
Trump was referring to a January report by The New York Times that said the ratings were down by 10% in the first quarter of 2017 compared to the same period last year. “
We have to get the ratings up.”
Trump was referring to a January report by The New York Times that said the ratings were down by 10% in the first quarter of 2017 compared to the same period last year.
The paper said the decrease stemmed in part from a decrease in viewers, particularly millennials, and a lack of engagement with the show on social media.
The ratings are up by roughly 7% in February, according a CNN analysis of Nielsen data.
Trump said Saturday that he would announce the launch of a new version of the NBC show sometime next week.
He said the new show would be “the greatest television show that has ever been produced, and you’re going to be seeing it right now.”