When it comes to phone purchases, the average customer is a little too choosy, according to new research from phone retailer Philips.
In a survey of 2,000 customers across five major US cities, Philips found that people are more likely to prefer a brand-new phone over a new pairs of socks than a brand new pair for the same price.
The survey also found that those customers are much more likely than those who already own a phone to say they are more satisfied with their phone’s hardware.
Philips is currently testing a new feature on its Philips Phone and Tablet, the first of which it says is rolling out in the US and Europe this week.
The feature allows users to buy a new smartphone, which comes with the same hardware and software as a brand, but at a lower price.
Philips said the feature is available to customers in the United States and Europe, with the rest of the world coming later.
The Philips Phone app also has a section called “Socks” which shows how much money you have saved on phone-related items and how much it would cost to replace the items.
The average cost per item is $35, according the survey.
However, the survey found that a quarter of customers would buy the same item from the store if it came with a brand name instead.
If you’re not convinced that a new brand-name phone is worth your money, Philips says the new feature will make it easier for you to compare prices.
“We’ve done our best to ensure that the new iPhone is available at competitive prices for consumers, with more than 95 percent of the survey respondents saying that we have the ability to match the price to their needs,” Philips said in a statement.
Philips has also released a new app called Philips Phone & Tab which allows users in the UK to shop for a new iPhone or iPad.